Every day is a chance to build your legacy.

Gear up for it.

If you’re looking for ordinary, you won’t find it here. We don’t follow trends. We make statements. HB Gear is for those who carve their own path, chase the hunt, hit the ball, or live for the next sunrise.

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Honor your lineage. Fuel your legacy.

It’s not about where you shop. It’s about where you stand. Explore HB's legendary collection

Youth Apparel
Youth Apparel

Youth Apparel

Experience the Tradition of True Comfort

HB Gear isn’t just clothing—it’s the uniform of the outdoorsman, the dreamer, the worker, and the weekend warrior.

From farm fields to fishing holes, from the ball field to the back roads, we build gear that speaks to the ones who live unapologetically bold.

This is more than fabric. This is heritage you can wear.

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Stand firm. Look sharp. Live relentless.

More than a brand - it's a way of life.

Strength is stitched into every seam because your story deserves gear that matches it. When ordinary won’t cut it, HB delivers high-quality, comfort-first gear that looks as good as it wears.

Proud, rugged, and rooted in tradition - the HB Way.

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New Arrivals

Bass Flies - Vintage Angler's Classic

Bass Flies - Vintage Angler's Classic

$44.99 USD
Bass Flies – Vintage Angler’s Classic

Bass Flies – Vintage Angler’s Classic

$34.99 USD
Bird Dog Classic

Bird Dog Classic

$34.99 USD
Bird Dog Classic

Bird Dog Classic

$44.99 USD
Feed 'Em Fish Heads

Feed 'Em Fish Heads

$34.99 USD
Feed 'Em Fish Heads

Feed 'Em Fish Heads

$44.99 USD
Field Shield

Field Shield

$34.99 USD
$34.99 USD
Field Shield

Field Shield

$44.99 USD
$44.99 USD

Our mission is to honor the land that sustains us, the forebearers who shaped us, and the traditions that define us. We stand firm in our faith, embrace the sweat on the brow, and take pride in the hard row being hoed. HB Gear exists for those who live close to the land, guided by heritage and driven by a relentless pursuit of excellence. This is not just clothing—it is a way of life, stitched with responsibility, gratitude, and grit.

--THE HB FAMILY